Freeths - The future of retail – When data protection meets the innovative world of in-store tech

As customers start to return to the High Street, retailers are looking at new and exciting ways in which to enhance their customers’ in-store experiences and to get the most from their processing of the potentially rich seam of customer personal data they can collect.

The UK market is beginning to see a range of new technologies deployed in physical sites, from “unattended retail” to use of facial recognition and retail experiences tailored to the customer.

In this article, we discuss our “Top 5” data protection challenges (and opportunities) for physical retailers who are looking to develop and implement new in-store tech.

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